My X4 Experience


Qualtrics is definitely at the forefront in the Experience Management (XM) space, and the CEO (Ryan Smith) wants the Qualtrics XM platform to become the “system of record for Experience Management teams, practitioners and specialists“.

It was, therefore, no surprise that X4 Summit (Qualtrics annual conference, which took place two weeks ago in Salt Lake City, Utah) was absolutely fantastic. I had an outstanding experience, at all levels.

The venue was very good, located in downtown Salt Lake City, walking distance from hotels, restaurants, shops and pubs. The layout of the conference was well planned, making it easier to get around and find all you needed.

All staff (in particular the Dream Team) were incredible. The Qualtrics employees welcoming clients and partners, facilitating sessions and delivering hands-on workshops were excellent.

But above all, the speakers were absolutely outstanding. They delivered sterling sessions, sharing knowledge and invaluable insights, presenting what they have done in their organisations, enabled by Qualtrics.

Among these, were the keynote speakers, who delivered some astonishing and inspirational stories. Arianna Huffington, Alex Honnold, Tony Hawk or Magic Johnson, were some of my favourites. Ryan Smith, and his brother Jared, were also fantastic.


I had the chance to attend, on behalf of Capventis, and was delighted to see it, among a strict list of 10 partners (worldwide), named by the CEO in his keynote speech, as a pioneer partner, in the Qualtrics Partner Network.

Qualtrics considers partners “expert with deep industry knowledge, experience, and insights” and states they were “carefully selected by for their unique domain expertise and XM offering” trusting them to give Qualtrics clients “world-class support”.

This was music to my ears, and a recognition of the work that our team has been doing in the last 2 years, helping organisations implement change and deliver better experiences, leveraging the power of the Qualtrics XM platform, and using it as an enabler.

Among those organisations are some that presented at X4 Summit, like Michelin or Allianz, who had some inspiring stories, innovative initiatives and simply great experiences to share with the audience that filled the breakout session rooms.

Seeing some of my fellow CXPA members and CCXP professionals, was also a highlight. As was taking the opportunity to do a couple of exams – in the Experience Basecamp – and attain two certifications (RC Core Expert and CX Expert).

For those who really love the XM platform, the highlight of the week was definitely when Ryan and Jared presented the new suite of IQ Products (by the way, it was the best technology demo I have seen in any software vendor conference).

The latest version of Qualtrics iQ brings the iQ Directory and Predict iQ to complement the already known Text iQ, Stats iQ and Driver iQ, creating “a set of advanced intelligent features built directly into the Qualtrics XM Platform. Powered by machine learning and artificial intelligence” and making “predictive intelligence and statistical analysis accessible for the rest of us”.

To supplement all of this great activity, Qualtrics put on an astonishing show in the evenings, for all the 7,000 attendees to network, socialise and have some fun. A Casino night, a skating performance by Tony Hawk (9 time gold medallist in X-Games), Andy McDonald (8 time gold medallist in X-Games) and a few others, a Maroon 5 concert in the final night, and a Ski Day in the final day of the conference.

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