#CX is not only applicable to Business

Luis Melo Generic 10/12/201310/12/2013 1 Minute

Customer Experience is not only applicable to B2C (Business to Consumer) or B2B (Business to Business), in order to increase loyalty and satisfaction, with the ultimate aim of growing profit.

It is also applicable to G2C (Government to Citizen), G2E (Government to Employee) or U2S (University to Student), in order to enhance the service and support, with the ultimate aim of providing well being.

G2C (Government to Citizen) example

U2S (University to Student) example

Published by Luis Melo

Portuguese, living in London | Electrical Engineer | #DoctorCX | Senior Manager, CX Consultant | CXPA member, CCXP, ACXS, AgilePM View all posts by Luis Melo

Published 10/12/201310/12/2013

3 thoughts on “#CX is not only applicable to Business”

Diego Denis says:

10/12/2013 at 12:51 pm

Indeed, we are moving to install RightNow in two public agencies here in Argentina, Social Security and Ministry of Environment and Public Space.
Regards.

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1. Luis Melo says:
  
  16/12/2013 at 3:40 pm
  
  Hi Diego, that is very interesting. Maybe you can share an overview of the project?
  
  Reply
Diego Denis says:

20/12/2013 at 1:32 pm

Coming soon Luis! I promise you that in a few days I’ll tell. Regards.

Reply