Customer Experience is not only applicable to B2C (Business to Consumer) or B2B (Business to Business), in order to increase loyalty and satisfaction, with the ultimate aim of growing profit.
It is also applicable to G2C (Government to Citizen), G2E (Government to Employee) or U2S (University to Student), in order to enhance the service and support, with the ultimate aim of providing well being.
G2C (Government to Citizen) example
U2S (University to Student) example
3 thoughts on “#CX is not only applicable to Business”
Indeed, we are moving to install RightNow in two public agencies here in Argentina, Social Security and Ministry of Environment and Public Space.
Hi Diego, that is very interesting. Maybe you can share an overview of the project?
Coming soon Luis! I promise you that in a few days I’ll tell. Regards.